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High-quality protein demand set to boom


The rise of protein as a nutrient that can assist weight management will drive the quality protein market to new heights, according to a new report.


Quality protein has a bright future, but challenges remain

Quality protein has a bright future, but challenges remain

 The most health-conscious consumers are becoming more aware of the benefits of protein in the diet, specifically in relation to weight management,” Julian Mellentin, the author of the report, ‘Protein power – new foods, new markets’ writes.

“The image of protein as a body-builder’s food is changing and protein is making headway in products aiming for a wider consumer audience.”

‘Normal people’ to drive market to ?1.71bn by 2020

Mellentin writes that while the audience is widening, the demand for quality is increasing.

“Protein’s appeal is growing among ‘normal people” with some of the more health-conscious people consuming more protein, but with a focus on leaner and higher-quality sources. This trend has already helped drive the growth of brands such as Quorn, which uses protein from a novel source, and we estimate novel proteins will become a $2.5 billion (?1.71bn) business within this decade.”

The report fingers China, India and other “newly-wealthy countries” as markets where animal protein demand is registering strong growth and set to continue, along with price hikes, that will bring other sources into play.

Already-surging prices for animal proteins – which reached record highs in 2010 – are forecast to increase. This will create consumer demand for alternative sources of protein that are more affordable than animal sources.”

Mainstreaming protein

Mellentin warns dairy industry ambitions of “mainstreaming protein” are yet some way off.

It has been an ambition for a decade but most protein-fortified products remain niche and attempts to create mainstream products have largely failed. Taste, consumer unfamiliarity with protein in the formats being offered – as well as strongly-held expectations about the meal formats where protein should be found – have all kept the “mainstreaming of protein” to a slower pace than industry would like.”

The report contends that protein-fortified products continue to suffer from taste and texture issues and that choosing the right format remains key.

Most companies have focused on bars and beverages as a source of a high dose of protein, but they are not formats that have a strong association in people’s minds (outside the sports niche) with protein.”

“They are still a new and unfamiliar way of getting protein, in the minds of most consumers, and this has been an important factor in the slow development of the market. Creating consumer acceptance of these ‘new’ formats will take time and a much greater investment in marketing and in consumer education than any company has been willing to make so far. In practice, some formats may never be suitable vehicles for delivering protein. One example is water, a format that has already been tried, without any success, several times in many markets.”

Because consumers are more comfortable with proteins in the food formats where they currently expect to find protein – meals, soups – than with ‘novel’ formats such as bars and beverages, the growth opportunities for new products will initially have to come from the ‘lifestyle consumer' segment.”



BRIC nations to lead folding carton growth

The BRIC economies of Brazil, Russia, China and India will offer highest growth opportunities for folding cartons at almost 8 per cent annually until 2016, according to new industry research.

The report - The Future of Folding Cartons: Market Forecasts to 2016 by Pira International - forecasts that converter sales will climb by an average of 4.4 per cent between 2010 and 2016, with Asia leading growth at 6.5 per cent.

More than half of the $12m tonnes increase is expected to come from China.

Global overview

Global cartonboard production has increased 2.5 per cent year-on-year since 2005, to reach 43m tonnes in 2010 to be worth in excess of US$35bn. Asia accounted for 45 per cent of total volume, followed by America on 28 per cent and 24 per cent for Europe.

The 20 largest producers by volume account for almost half the total market – with the top five (International Paper, Stora Enso, MeadWestVaco, Graphic Packaging and APP) claiming a 22 per cent market share.

Folding cartonboard conversion is more fragmented wit the top 20 players holding less than a fifth of total market share – with Graphic Packaging by far the biggest converter at 2.2m tonnes. Global consumption of 40m tonnes in 2010 – worth US$78bn – was made up of 85 per cent folding carton and 15 per cent microflute.

Food segment

In folding cartons, food packaging held its market share of 55 per cent from 2008 to date - although the report predicts this will decline to 52 per cent by 2012 on gains from non-food applications.

Within food, top end use segments are baked products (4 per cent); dairy (5 per cent); ready meals (5 per cent); frozen food (6 per cent) and dry food (7 per cent).

In frozen food, folding carton growth is likely to be curbed by limited retail structure in developing nations, while growth in demand from developed countries will be eroded by the trend towards chilled products, said Pira.

Rising incomes in developing regions is stimulating growth of white goods such as refrigerators and freezers – in turn triggering greater demand for frozen food and therefore folding cartons.

Extra demand for folding cartons for frozen food will lead to an additional 500,000 tonnes of material in 2016 compared with 2010, worth over $1bn at 2010 prices, said the report.

Many of these factors apply to chilled food, said the report as it predicts annual demand growth of more than 5 per cent – with total demand climbing by more than 33 per cent from just over 500,000 tonnes in 2010 to almost 700,000 tonnes in 2016, worth almost $1.5bn at 2010 prices.

Ready meals and bakery

Demand for folding board for ready meals – which includes frozen, chilled and ambient products - will rise by 3.6 per cent over the period - to reach a total of 2.6 million tonnes in 2016 worth $5.3bn at 2010 prices.

While developing nations will see impressive annual growth – India (12 per cent) and Asia (5.5 per cent), demand in developed countries will experience “relative stagnation”.

For baked products total demand for folding cartons in 2010 reached about 1.6 million tonnes valued at $3.3bn.

Folding cartons will face “continued competition from flexible packaging in this sector, although the ‘bagless box’ may offer development opportunities,” said Pira.

Average annual growth of just 1.5 per cent is forecast between 2010-16 - with Asia growing by 2.2 per cent and the BRIC countries by 3.8 per cent.

Significant scope for growth exists for folding cartons exist in developing nations as currently Asia accounts for just 30 per cent and BRIC nations less that 16 per cent in this sector.

The Future of Folding Cartons: Market Forecasts to 2016 is available from Pira International

Monthly milk deliveries fall sharply in May

Monthly Milk Deliveries

Note: this month's milk deliveries data from the RPA and DARD give figures for April and May 2011 which are provisional and subject to change.  

In May:

UK milk deliveries amounted to 1,245m litres, 2m litres higher compared with the previous year, equivalent to a 0.2% increase.

Provisional GB deliveries were down by 0.7% (8m litres) year on year, totalling 1,046m litres.

Deliveries in NI reached 199m litres according to provisional figures, which was a 5.3% (10m litres) increase on deliveries for the same time last year.

UK production in May 2011 recorded the highest figure since 2007, at 1,245m litres. The start of the 2011/12 milk year is stronger than last year, when deliveries stood at 2,375m litres (60m litres or 2.5% lower). Cumulative deliveries for the 2010/11 year stand at 13,332m litres, an increase of 507m litres (4.0%) compared to the same period in 2009/10 and the highest since 2006/07.

GB deliveries stood at 1,046m litres in May 2011, 8m litres (0.7%) down on May last year. Northern Ireland increased in May year on year possibly due to its export market continuing to benefit from the high commodity prices seen in recent months; May 2011 production is 10m litres (5.3%) higher than the May 2010 figure at 199m litres.


Tetra Pak invests ?100m in new Indian factory

Tetra Pak has invested ?100m in the construction of a new factory in India that is to serve the local market as well as South and Southeast Asia and the Middle East.
Economic development and urbanisation in India are driving big increases in demand for packaged food and milk is no exception.

India is both the biggest producer and consumer of milk worldwide and although around two-thirds of milk consumed is unpackaged, the packaged proportion is expanding fast.

Milk carton growth

By building a new packaging material facility in Chakan, India near Pune, Tetra Pak intends to take full advantage of this trend.

According to its June 2009 Dairy Index report, consumption of milk sold in cartons has grown at a rate of 24.6 per cent in recent years. Tetra Pak is therefore keen to increase its annual production capacity in India and allow for anticipated future growth.

The market for carton packaged dairy and fruit-based drinks is expected to grow from 757 million litres in 2010 to 1.3 billion litres by 2013 in India, Bangladesh and Sri Lanka.


Danone to buy YoCream for $103m

Danone has signed an agreement to acquire YoCream, the leading producer of frozen yogurt in the US, for $103m.

The transaction will enable the global yoghurt manufacturer to move into the frozen yogurt sector, which according to the company is a fast growing segment in the US.

The sale will also allow Danone to gain access to an away-from-home distribution network, in addition to its existing channels.

John Hanna, co-founder and chief executive officer of YoCream said "The company has been exploring various opportunities for continued growth for some time.”

He added that joining the Danone Group represents “a natural progression in our corporate achievement”.

YoCream is based in Portland, Oregon, with 2010 net sales estimated at approximately (US) $58m.

The sale is subject to standard regulatory approval and is expected to be closed by 28 December 2010.


Danone and Unimilk finalise Russian dairy merger

Danone and Unimilk have finalised the merger of their fresh dairy businesses in Russia and other CIS countries, creating a new entity with annual sales of about ?1.5bn.

Controlled by Danone, the new business will have a leading position in the CIS region, especially in Russia, where it will have a 21 per cent market share.

Danone will hold a 58 per cent equity interest in the new entity, which will count 18,000 employees with operations in Russia, Ukraine, Kazakhstan and Belarus.

Four members of the board of directors will come from Danone and three from Unimilk, including the chairman Andrey Beskhmelnitsky.

The new entity will be consolidated in Danone financial statements from December 1, 2010.


PepsiCo Buys Into Russia With Wimm-Bill-Dann

Beverage maker shells out $3.8 billion for 66% stake in dairy and juice company.

PepsiCo is tapping into growth in the Russian economy by taking a 66% stake in Russian dairy and juice company Wimm-Bill-Dann Foods.

PepsiCo ( PEP - news - people ) said Thursday it is paying $3.8 billion for the stake and will offer to acquire the remaining shares of Wimm-Bill-Dann Foods ( WBD - news - people ) following the completion of the acquisition, on terms as are mandated by Russia law.


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